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As I sat in my window garden, surrounded by blooming flowers, I realised that I found solace in the little sustainable choices that dot my surroundings. Repurposed old paint cans, now cheerful marigold planters, and a corner table made from recycled Tetra Pak cartons stood as a testament of my appreciation for nature's beauty. As I reflect on our journey to make waste a resource and the impact we have strived to make, I am inspired by the serene nature around me. After graduating from Stanford University at the United States of America with a Master's in Industrial Engineering and Engineering Management, I returned to Mumbai, uncertain of how I would make a difference. Becoming a mom of two beautiful daughters, kindled my connection to our environment. Bothered by air pollution and piling piles of waste as I traveled to our farm motivated me to make a change. Starting with a waste audit at home and learning the art of composting, I discovered the magic of composting when a musk melon grew in my window from the homemade compost. This ignited my passion for recycling and the seed was sown. This led to the birth of my initiative, RUR: Are you Reducing, Reusing, Recycling? Joined by kindred mothers, we formed a grassroots group dedicated to green living and raising awareness. The urgent need to decentralize waste recycling pollutants was reinforced on our visit to Deonar, Asia's largest dumpsite which was a true eye opener for me and I realized the magnitude of the problem of waste. With the invaluable support of the Unltd ( www.unltd.org) Mentor program, our vision began to take shape. During the hours we spent researching on waste recycling, we became aware of a persistent technological gap. It stood as an obstacle in our path to make recycling easy and efficient for people to adopt. With a focus on sustainable design, we innovated a bio composter that could recycle kitchen waste into nutrient-rich compost at the source. This innovative in-vessel technology solution replicated the forest's way of composting, producing nutrient-rich organic compost. In 2020, our RUR Greengold Aerobic Biocomposter was granted an Indian Patent. The idea was to bring a simple solution that would help individuals and communities make nutrient rich compost on-site, which could be used to grow more food, bringing the circle of life together in a decentralized manner and contributing to food security. Driven by sustainability and the principles of the circular economy, RUR Greenlife now operates more than 300 decentralized and sustainable waste management sites throughout India. We have become role models in various sectors, conducting community workshops, and empowering individuals with waste management skills. By creating dignified livelihoods for those working with waste, RUR promotes the principle of "My Waste, My Responsibility," offering a long-term, circular, and sustainable solution. As per the Solid Waste Management Laws 2016, every gated premise generating more than 100 kg of wet waste is expected to carry out segregation and composting at the source. We have developed an extensive framework of services through people partnerships in alignment with ESG (Environmental, Social, and Governance) goals, including eco education, holistic decentralized waste management approach including biocomposting, CSR initiatives, EPR (Extended Producer Responsibility), and zero waste shops. Successful collaborations with Tetra Pak, Sahakari Bhandar, and Reliance Fresh stores have resulted in impactful recycling campaigns of used beverage cartons into garden benches and school desks. The smiles on children's faces when they use the recycled school desks and pledge to go green are my "Aha!" moment! Support from corporates and organizations such as H T Parekh Foundation, Godrej Properties Ltd, Klenzaids, Purecotz Eco Lifestyles, Atos Ltd, Kalpataru Foundation, and more, have helped create eco-consciousness through their CSR projects. We have tailored these projects to align with their CSR values and our core principles of the 3Rs. We have been fortunate that our solution is adopted by government bodies, including Lucknow Junction Railway Station, and industries such as Siemens have placed their faith in our cutting-edge biocomposting technology. Our work aligns with the Swachh Bharat mission and the UN Sustainable Development Goals, and I feel blessed that sustainability is now embraced more than ever worldwide. In the face of growing eco-anxiety, people are awakening to the healing powers of nature and the importance of being kinder to the planet and themselves. Hundreds of volunteers and green champions have joined the RUR family and supported the cause selflessly over the decade to motivate me and help me in my vision manifestation. I extend an invitation to you to join our journey towards eco-consciousness by connecting with us through our website and social media platforms. Together, let us forge a path towards a cleaner, greener future. Growing Greener, Monisha Founder and CEO
Founder Speaks
As I sat in my window garden, surrounded by blooming flowers, I realised that I found solace in the little sustainable choices that dot my surroundings. Repurposed old paint cans, now cheerful marigold planters, and a corner table made from recycled Tetra Pak cartons stood as a testament of my appreciation for nature's beauty. As I reflect on our journey to make waste a resource and the impact we have strived to make, I am inspired by the serene nature around me. After graduating from Stanford University at the United States of America with a Master's in Industrial Engineering and Engineering Management, I returned to Mumbai, uncertain of how I would make a difference. Becoming a mom of two beautiful daughters, kindled my connection to our environment. Bothered by air pollution and piling piles of waste as I traveled to our farm motivated me to make a change. Starting with a waste audit at home and learning the art of composting, I discovered the magic of composting when a musk melon grew in my window from the homemade compost. This ignited my passion for recycling and the seed was sown. This led to the birth of my initiative, RUR: Are you Reducing, Reusing, Recycling? Joined by kindred mothers, we formed a grassroots group dedicated to green living and raising awareness. The urgent need to decentralize waste recycling pollutants was reinforced on our visit to Deonar, Asia's largest dumpsite which was a true eye opener for me and I realized the magnitude of the problem of waste. With the invaluable support of the Unltd ( www.unltd.org) Mentor program, our vision began to take shape. During the hours we spent researching on waste recycling, we became aware of a persistent technological gap. It stood as an obstacle in our path to make recycling easy and efficient for people to adopt. With a focus on sustainable design, we innovated a bio composter that could recycle kitchen waste into nutrient-rich compost at the source. This innovative in-vessel technology solution replicated the forest's way of composting, producing nutrient-rich organic compost. In 2020, our RUR Greengold Aerobic Biocomposter was granted an Indian Patent. The idea was to bring a simple solution that would help individuals and communities make nutrient rich compost on-site, which could be used to grow more food, bringing the circle of life together in a decentralized manner and contributing to food security. Driven by sustainability and the principles of the circular economy, RUR Greenlife now operates more than 300 decentralized and sustainable waste management sites throughout India. We have become role models in various sectors, conducting community workshops, and empowering individuals with waste management skills. By creating dignified livelihoods for those working with waste, RUR promotes the principle of "My Waste, My Responsibility," offering a long-term, circular, and sustainable solution. As per the Solid Waste Management Laws 2016, every gated premise generating more than 100 kg of wet waste is expected to carry out segregation and composting at the source. We have developed an extensive framework of services through people partnerships in alignment with ESG (Environmental, Social, and Governance) goals, including eco education, holistic decentralized waste management approach including biocomposting, CSR initiatives, EPR (Extended Producer Responsibility), and zero waste shops. Successful collaborations with Tetra Pak, Sahakari Bhandar, and Reliance Fresh stores have resulted in impactful recycling campaigns of used beverage cartons into garden benches and school desks. The smiles on children's faces when they use the recycled school desks and pledge to go green are my "Aha!" moment! Support from corporates and organizations such as H T Parekh Foundation, Godrej Properties Ltd, Klenzaids, Purecotz Eco Lifestyles, Atos Ltd, Kalpataru Foundation, and more, have helped create eco-consciousness through their CSR projects. We have tailored these projects to align with their CSR values and our core principles of the 3Rs. We have been fortunate that our solution is adopted by government bodies, including Lucknow Junction Railway Station, and industries such as Siemens have placed their faith in our cutting-edge biocomposting technology. Our work aligns with the Swachh Bharat mission and the UN Sustainable Development Goals, and I feel blessed that sustainability is now embraced more than ever worldwide. In the face of growing eco-anxiety, people are awakening to the healing powers of nature and the importance of being kinder to the planet and themselves. Hundreds of volunteers and green champions have joined the RUR family and supported the cause selflessly over the decade to motivate me and help me in my vision manifestation. I extend an invitation to you to join our journey towards eco-consciousness by connecting with us through our website and social media platforms. Together, let us forge a path towards a cleaner, greener future. Growing Greener, Monisha Founder and CEO
Founder Speaks
Waste segregation is a crucial initial step towards addressing the mounting waste problem. Efficient segregation at the source can maximize recycling rates up to 90% and divert a significant amount of waste from entering landfills. The current linear economy model of make-use-throw leads to the loss of valuable resources that could otherwise be repurposed into new products, extending their lifespan. By implementing proper waste segregation practices, we can contribute to a more circular economy where resources are recycled and reused. Did you know that 20-30% of our daily household waste can be recycled through an organized chain of recyclers like Raddiwala? Join us in embracing waste segregation as a fundamental solution towards sustainable waste management and the promotion of a circular economy. RUR is dedicated to assisting you in understanding waste streams and their segregation requirements. We connect you with responsible recyclers to reduce waste generation, conserve resources, and minimize environmental impact. Implementing a 3-bin approach at the source and a 7-bin approach at the community level optimizes recycling efforts. The 3-bin approach includes Wet Waste, Dry Waste, and Trash segregation. The 7-bin approach caters to specific waste streams like plastic bottles, Tetra Pak cartons, and e-waste. Our experienced team guides you in setting up these systems, providing knowledge, resources, and support for efficient recycling practices.
Waste segregation is a crucial initial step towards addressing the mounting waste problem. Efficient segregation at the source can maximize recycling rates up to 90% and divert a significant amount of waste from entering landfills. The current linear economy model of make-use-throw leads to the loss of valuable resources that could otherwise be repurposed into new products, extending their lifespan. By implementing proper waste segregation practices, we can contribute to a more circular economy where resources are recycled and reused. Did you know that 20-30% of our daily household waste can be recycled through an organized chain of recyclers like Raddiwala? Join us in embracing waste segregation as a fundamental solution towards sustainable waste management and the promotion of a circular economy. RUR is dedicated to assisting you in understanding waste streams and their segregation requirements. We connect you with responsible recyclers to reduce waste generation, conserve resources, and minimize environmental impact. Implementing a 3-bin approach at the source and a 7-bin approach at the community level optimizes recycling efforts. The 3-bin approach includes Wet Waste, Dry Waste, and Trash segregation. The 7-bin approach caters to specific waste streams like plastic bottles, Tetra Pak cartons, and e-waste. Our experienced team guides you in setting up these systems, providing knowledge, resources, and support for efficient recycling practices.
RUR GreenLife offers collaboration opportunities to fulfill your organization's Corporate Social Responsibility (CSR) obligations as mandated by the Companies Act, 2013 in India. We understand the significance of tailoring our services to align with your organization's specific CSR policy requirements. By partnering with us, you can actively contribute to environmental sustainability and community welfare initiatives. Our services encompass various areas, including waste management, eco-education programs, and sustainable gardening, among others. We are committed to working closely with your organization to develop CSR projects that reflect your values and objectives. Intro for explore page: RUR facilitates various collaborations towards ensuring environment sustainability and promotion of education by conducting eco-awareness workshops and campaigns as well as setting up sustainable and decentralized solid waste management systems at various strata of the community.
As per the amendment (effective 01 April 2014) to Schedule 7 of CSR policy in India, an organization/company can choose to include any of the listed activities under their company’s CSR policy. (vii) ensuring environmental sustainability, ecological balance, protection of flora and fauna, animal welfare, agroforestry, conservation of natural resources and maintaining quality of soil, air and water. As per the amendment (effective 01 April 2014) to Schedule 7 of CSR policy in India, an organization/company can choose to include any of the listed activities under their company’s CSR policy. (vii) ensuring environmental sustainability, ecological balance, protection of flora and fauna, animal welfare, agroforestry, conservation of natural resources and maintaining quality of soil, air and water.
An average family of 4 members generates roughly 600 grams of biodegradable waste daily which can be easily composted at source! At RUR, we provide support and guidance throughout the composting process, enabling you to transform this waste into nutrient-rich compost for your plants. Our innovative solution, the RURs GreenGold Aerobic Biocomposter, is designed with patented, odour free, zero-electricity technology and robust in-vessel features. This composting system offers a convenient and efficient way to compost your biodegradable waste. Composting at home and community level not only reduces the amount of waste sent to landfills but also allows you to produce organic fertilizer for your plants. It is an environmentally friendly practice that promotes sustainability and contributes to the health of your garden or potted plants. With the RURs GreenGold Aerobic Biocomposter, you can embark on a successful composting journey, minimizing waste and harnessing the benefits of nutrient-rich compost for your plants. Our technology ensures a hassle-free and efficient composting experience, making it easier than ever to incorporate sustainable practices into your daily life. Bio-composting is the biological aerobic decomposition of organic material into simpler compounds, yielding a dark, earthy, nutrient-rich humus. Simply put, bio-composting is nature’s way of recycling. Each of us consumes food, producing biodegradable kitchen waste like fruits and vegetable peels, tea leaves,egg shells,meat and fishbones. These can easily be composted instead of being sent to the landfills.
An average family of 4 members generates roughly 600 grams of biodegradable waste daily which can be easily composted at source! At RUR, we provide support and guidance throughout the composting process, enabling you to transform this waste into nutrient-rich compost for your plants. Our innovative solution, the RURs GreenGold Aerobic Biocomposter, is designed with patented, odour free, zero-electricity technology and robust in-vessel features. This composting system offers a convenient and efficient way to compost your biodegradable waste. Composting at home and community level not only reduces the amount of waste sent to landfills but also allows you to produce organic fertilizer for your plants. It is an environmentally friendly practice that promotes sustainability and contributes to the health of your garden or potted plants. With the RURs GreenGold Aerobic Biocomposter, you can embark on a successful composting journey, minimizing waste and harnessing the benefits of nutrient-rich compost for your plants. Our technology ensures a hassle-free and efficient composting experience, making it easier than ever to incorporate sustainable practices into your daily life. Bio-composting is the biological aerobic decomposition of organic material into simpler compounds, yielding a dark, earthy, nutrient-rich humus. Simply put, bio-composting is nature’s way of recycling. Each of us consumes food, producing biodegradable kitchen waste like fruits and vegetable peels, tea leaves,egg shells,meat and fishbones. These can easily be composted instead of being sent to the landfills.
RUR began as a volunteer forum and we have been educating citizens ever since 2009. We strongly believe in the power of eco-education to connect individuals of all ages and communities to environmental issues. Through our initiatives, we aim to deepen your understanding of solid waste management, empowering you to make informed and responsible choices about waste disposal and resource conservation. Our goal is to foster a more environmentally conscious society where everyone can contribute to a sustainable future. Our Eco education programs are broadly classified as Green Awareness and Action program-GAAP (For students) and Employee Engagement Eco workshops -EEE (for corporate employees). We offer customized, hands-on programs for all ages, delivering immediate key takeaways to kickstart your sustainability journey. Through interactive games and tailored content, our 6-module eco-edutainment programs cover waste management, building biodiversity, and more. Join us to gain practical skills and become part of a community committed to creating a greener future. Education meets enjoyment as we make learning engaging and fun through games, team activities and live demonstrations.
RUR began as a volunteer forum and we have been educating citizens ever since 2009. We strongly believe in the power of eco-education to connect individuals of all ages and communities to environmental issues. Through our initiatives, we aim to deepen your understanding of solid waste management, empowering you to make informed and responsible choices about waste disposal and resource conservation. Our goal is to foster a more environmentally conscious society where everyone can contribute to a sustainable future. Our Eco education programs are broadly classified as Green Awareness and Action program-GAAP (For students) and Employee Engagement Eco workshops -EEE (for corporate employees). We offer customized, hands-on programs for all ages, delivering immediate key takeaways to kickstart your sustainability journey. Through interactive games and tailored content, our 6-module eco-edutainment programs cover waste management, building biodiversity, and more. Join us to gain practical skills and become part of a community committed to creating a greener future. Education meets enjoyment as we make learning engaging and fun through games, team activities and live demonstrations.
Globally, nearly one-third of waste goes to waste while thousands suffer from hunger. Improper storage and transportation of perishable food are the primary causes. Sustainable eating can significantly reduce carbon footprints, as food wastage contributes to 8-10% of global greenhouse gas emissions. We can address this by composting and growing food in our own spaces like balconies, terraces, or building compounds. Join us to learn more about solving this issue. At RUR, we empower individuals and communities through education and practical guidance. By composting organic waste, we divert it from landfills and create valuable compost for plants. Growing our own food reduces waste, provides fresh produce, and minimizes our environmental impact. Let's make a difference together, moving towards a sustainable and food-secure world. With our support, growing your own food in cramped urban spaces becomes a therapeutic and rewarding experience. Learn to cultivate simple, seasonal herbs, vegetables, and fruits even in cozy areas. Urban gardening offers fresh, organic produce and brings joy and fulfillment. Regardless of limited spaces like balconies or rooftops, you can create a thriving garden that adds beauty and nourishment. Embrace the therapeutic aspect of gardening and experience the satisfaction of harvesting your own produce. Start your journey towards self-sufficiency and a greener lifestyle with our support. Discover the abundance that can be cultivated in even the smallest urban spaces.
Globally, nearly one-third of waste goes to waste while thousands suffer from hunger. Improper storage and transportation of perishable food are the primary causes. Sustainable eating can significantly reduce carbon footprints, as food wastage contributes to 8-10% of global greenhouse gas emissions. We can address this by composting and growing food in our own spaces like balconies, terraces, or building compounds. Join us to learn more about solving this issue. At RUR, we empower individuals and communities through education and practical guidance. By composting organic waste, we divert it from landfills and create valuable compost for plants. Growing our own food reduces waste, provides fresh produce, and minimizes our environmental impact. Let's make a difference together, moving towards a sustainable and food-secure world. With our support, growing your own food in cramped urban spaces becomes a therapeutic and rewarding experience. Learn to cultivate simple, seasonal herbs, vegetables, and fruits even in cozy areas. Urban gardening offers fresh, organic produce and brings joy and fulfillment. Regardless of limited spaces like balconies or rooftops, you can create a thriving garden that adds beauty and nourishment. Embrace the therapeutic aspect of gardening and experience the satisfaction of harvesting your own produce. Start your journey towards self-sufficiency and a greener lifestyle with our support. Discover the abundance that can be cultivated in even the smallest urban spaces.
EPR serves as a powerful mechanism in the recycling ecosystem, and we are dedicated to driving its implementation. Collaborating with manufacturers, we actively develop and execute EPR projects. At RUR GreenLife, we strongly believe in empowering manufacturers to take responsibility for their products' lifecycle fostering circularity in their business. Through meaningful collaborations, we encourage them to adopt sustainable packaging practices and help develop solutions for reverse logistics through a network of recyclers to responsibly manage/reduce waste generation post consumer utilization of the material. We aim at creating awareness for safe disposal and recycling of the packaging material and offset the waste burden through various green practices. Through 2 of our very successful projects with Tetra Pak and Panasonic, we are motivated by the positive impact EPR can bring about in a sustainable economy. At RUR GreenLife, we aim to give back to the Earth what the Earth gives us. We work with manufacturers to offer solutions for responsible recycling and help cater to their Extended Producer Responsibility (EPR) programs by facilitating on-ground activations to maximize recycling through educational workshops, awareness campaigns etc.
EPR serves as a powerful mechanism in the recycling ecosystem, and we are dedicated to driving its implementation. Collaborating with manufacturers, we actively develop and execute EPR projects. At RUR GreenLife, we strongly believe in empowering manufacturers to take responsibility for their products' lifecycle fostering circularity in their business. Through meaningful collaborations, we encourage them to adopt sustainable packaging practices and help develop solutions for reverse logistics through a network of recyclers to responsibly manage/reduce waste generation post consumer utilization of the material. We aim at creating awareness for safe disposal and recycling of the packaging material and offset the waste burden through various green practices. Through 2 of our very successful projects with Tetra Pak and Panasonic, we are motivated by the positive impact EPR can bring about in a sustainable economy. At RUR GreenLife, we aim to give back to the Earth what the Earth gives us. We work with manufacturers to offer solutions for responsible recycling and help cater to their Extended Producer Responsibility (EPR) programs by facilitating on-ground activations to maximize recycling through educational workshops, awareness campaigns etc.
Monisha Narke
FOUNDER &CEO
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Monika Narke
FOUNDER &CEO
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Sumedha Bhirde
Team Member
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Sumedha Bhirde
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Deepak Sawant
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Deepak Sawant
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Alden Dsouza
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Alden Dsouza
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Pragati Desai
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Pragati Desai
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Pratibha Kulkarni
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Pratibha Kulkarni
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Raunak Rangnekar
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Raunak Rangnekar
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Rupesh Khandagale
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Rupesh Khandagale
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Hrishikesh Landge
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Hrishikesh Landge
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Hrishikesh Landge
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Hrishikesh Landge
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Hrishikesh Landge
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Hrishikesh Landge
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Hrishikesh Landge
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Hrishikesh Landge
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Eco education/Eco edutainment

RUR began as a volunteer forum and we have been educating citizens ever since 2009. We strongly believe in the power of eco-education to connect individuals of all ages and communities to environmental issues. Through our initiatives, we aim to deepen your understanding of solid waste management, empowering you to make informed and responsible choices about waste disposal and resource conservation. Our goal is to foster a more environmentally conscious society where everyone can contribute to a sustainable future. Our Eco education programs are broadly classified as Green Awareness and Action program-GAAP (For students) and Employee Engagement Eco workshops -EEE (for corporate employees).  

Explore page intro: 

We offer customized, hands-on programs for all ages, delivering immediate key takeaways to kickstart your sustainability journey. Through interactive games and tailored content, our 6-module eco-edutainment programs cover waste management, building biodiversity, and more. Join us to gain practical skills and become part of a community committed to creating a greener future. Education meets enjoyment as we make learning engaging and fun through games, team activities and live demonstrations.