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Food waste – The duality of surplus and deficit

“There is food for everyone on this planet, but not everyone eats” – Carlo Petrini

Over the course of time, we’ve understood that we humans have always been hungry. From Hungry for food, it quickly pivoted to Hungry for money. Hungry for love. Hungry for fame. Hungry for change. The list keeps going. It’s reached a point where the blessed majority of us find it a little offbeat to read “hungry for food” in our everyday lives, as we have a full plate in front of us whenever needed.

But the question is how many of us actually finish the whole plate of food? Food not eaten is food being wasted. If you haven’t clocked where this discussion is going, the World Food Clock throws some hard-to-digest facts.

We waste half of the amount of food we consume.

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However, one may assume that developed countries with better food availability, access, utilization, and stability would be a bigger contributor to this number. Surprisingly, it’s almost the opposite. The survey by UNEP (2021, pg. 60-69) highlights that only one developed country i.e. the United States is present in the Top 10 and that China with 91.65 million metric tons of annual household wastes leads India (68.76 MMT) by an amount more than the combined food wastes of Japan (8.16 MMT), Germany (6.26 MMT), and France (5.52 MMT).

But is this food waste only a result of you and me, not finishing the dreaded veggies? No.

ThinkEatSave, a partnership between UNEP and FAO, defines two main terms. Food loss and Food waste, which both refer to a decrease in quantity and/or quality of food-edible parts throughout the supply chain that were intended for human consumption.

  • Food Loss: Food that gets spilled, spoilt, lost, or incurs reduced quality BEFORE reaching the final consumption stage i.e during the production, handling & storage, or processing stage.
  • Food Waste: Food that COMPLETES the supply chain and is fit for consumption but still doesn’t get consumed because it’s discarded, left to spoil, or has expired, i.e during retail and consumption stages.

Given the technological advancements in the developed nations, the bigger contributor to food waste in those regions is during the production and consumption phase, whereas developing nations incur higher food losses during the handling, storage, and processing phase.

Not only is food insecurity important aftermath of food wastage, but additional factors also come into the picture. Annually, we waste 1.3 B tonnes of food worldwide, for which we use 250 B tonnes of water, 2.9 B gigajoules of Energy, 1.4 B hectares of land, emit 3.3 B tonnes of GHG emissions and lose a whopping 750 B USD as the economic cost to food producers.

BUT WHAT IS THE REASON?!

  • Overplanting: Given the adverse weather conditions and unpredictably changing environment, farmers plant more than necessary to control these aspects. However, if conditions remain favorable, they end up with a surplus. The additional cost of harvest, process, and labor involved isn’t feasible in most cases.
  • Aesthetic food standards: If you had the option to choose between a perfectly shaped orange and one with an odd protuberance, we both know we’re going to choose the one that “looks” perfect, even though they’re equally edible. This social construct has led to retailers maintaining high aesthetic standards, which means the “ugly” yet edible produce may not even make it to the distribution truck.
  • Lack of technology: The opposite of a surplus would be a deficit in yield, common in low-income countries where a lack of harvest technology would result in more wastage and a poor yield.
  • Poor handling and storage capabilities: Having a high yield is just the first step in the food cycle. A lack of proper transport, poor cold-storage system, and infrastructures with low capacity contribute to the biggest percentage of food loss in developing economies. An article in India Today talks about how Indian consumers end up paying high prices for tomatoes each year because the losses can be as high as 19%. Milk in Bangladesh is transported in Auto-rickshaws in hot climates and bumpy roads, causing spilling and increased chances of fresh produce getting spoilt.
  • Improved Lifestyles: With better living conditions and disposable incomes, people usually spend more than what’s necessary. Retailers, restaurants, and distributors capitalize on this aspect through their buy-one-get-one offers, all-you-can-eat buffets, and similar schemes to increase sales. Stocked shelves also appeal to the “need for choice” of customers, which leads to much of the products reaching their best-before whilst still on the shelf, therefore, end up being discarded.
  • Confusing labels: With labels of “use-by, best-before” customers end up wasting edible food thinking they are no longer safe to eat. “Best-before” is the retailers’ perception of optimum food quality, whereas “use-by” suggests the day by which the food must be consumed.
  • COVID Pandemic: Although an unprecedented event, this difficult period has seen a contrast. On one end, large-scale unemployment and increasing demands have put a heavy strain on food banks and charities. On the other, with restaurants and supermarket chains being closed/operating irregularly, the farmers lost their biggest buyers. This led to throwing away millions of perfectly edible food produce. An article in NY Times in 2020 highlighted the scale of food being wasted- 3.7 Million gallons of milk each day and the smashing of over 750,000 unhatched eggs every week. Even though many farmers did donate the surplus to food banks, there’s only so much that they could absorb, with their limited storage facilities. Moreover, the cost to harvest and move the produce to these charities is another issue farmers had whilst facing the fact that more than half their produce went unsold.

The list keeps going, but it’s enough to paint a picture of the world we live in. And like all the global challenges, this one also needs the help and cooperation of all states, countries, and organizations to work together. The Sustainable Development Goal 2 – Zero Hunger, aims at achieving global food security and end hunger.

So what can we do at a personal level?

  • Take what you want, eat what you take: The very first step towards solving food wastage is finishing the food on your plate. Inculcate this habit and you’ve already contributed significantly without much effort. Whilst shopping, planning your meals for the week/month will give you a good idea of what needs to enter your shopping cart. An audit of your kitchen storage will help. Repeating this practice a few times and you’d have an understanding of your family’s consumption habits. Also, think of at least three recipes with the ingredients you plan to buy.

Save food. Save costs. Healthier life. A Win-Win-Win!

  • Sharing is caring: Parties/Events/Weddings, especially in India, are known to be lavish. And almost 10-20% of the food goes to waste. Being aware of Orphanages, NGOs, and food banks in your vicinity before the event can help share your celebration with the ones in need. For a list of NGOs, click here
  • Root-to-stem eating: This trend explores the concept of redefining what constitutes food waste. Potato peels, cauliflower/broccoli stalks, carrot tops, lemon rinds, all can end up in your dish. Just whip out your phone, put on your chef’s hat, and explore the countless recipes online. Voila! There’s a new chef in town.
  • Taking a Stand: If you’re aware of careless/ignorant food practices at your canteens/local restaurants, reaching out and voicing your concern can also help. Coming up with a solution together and taking a stand from food being thrown away is what we must strive towards.
  • You are what you eat: We always talk about how everyone is beautiful. Applying that to the world of veggies and fruits can help challenge the food aesthetics we’ve developed and stop tonnes of edible food from being wasted. Selecting food according to their shelf life, utilizing them accordingly, and a daily refrigerator audit to check what needs to be eaten can break the routine for what’s cooking today! Leveraging packaging technology (Tetra Pak products) for trips/long stays also goes a long way.

This list provides some food for thought. In the end, we aim to develop a taste for stopping food waste. But for starters,

GOTTA EAT’ EM ALL!

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As I sat in my window garden, surrounded by blooming flowers, I realised that I found solace in the little sustainable choices that dot my surroundings. Repurposed old paint cans, now cheerful marigold planters, and a corner table made from recycled Tetra Pak cartons stood as a testament of my appreciation for nature's beauty. As I reflect on our journey to make waste a resource and the impact we have strived to make, I am inspired by the serene nature around me. After graduating from Stanford University at the United States of America with a Master's in Industrial Engineering and Engineering Management, I returned to Mumbai, uncertain of how I would make a difference. Becoming a mom of two beautiful daughters, kindled my connection to our environment. Bothered by air pollution and piling piles of waste as I traveled to our farm motivated me to make a change. Starting with a waste audit at home and learning the art of composting, I discovered the magic of composting when a musk melon grew in my window from the homemade compost. This ignited my passion for recycling and the seed was sown. This led to the birth of my initiative, RUR: Are you Reducing, Reusing, Recycling? Joined by kindred mothers, we formed a grassroots group dedicated to green living and raising awareness. The urgent need to decentralize waste recycling pollutants was reinforced on our visit to Deonar, Asia's largest dumpsite which was a true eye opener for me and I realized the magnitude of the problem of waste. With the invaluable support of the Unltd ( www.unltd.org) Mentor program, our vision began to take shape. During the hours we spent researching on waste recycling, we became aware of a persistent technological gap. It stood as an obstacle in our path to make recycling easy and efficient for people to adopt. With a focus on sustainable design, we innovated a bio composter that could recycle kitchen waste into nutrient-rich compost at the source. This innovative in-vessel technology solution replicated the forest's way of composting, producing nutrient-rich organic compost. In 2020, our RUR Greengold Aerobic Biocomposter was granted an Indian Patent. The idea was to bring a simple solution that would help individuals and communities make nutrient rich compost on-site, which could be used to grow more food, bringing the circle of life together in a decentralized manner and contributing to food security. Driven by sustainability and the principles of the circular economy, RUR Greenlife now operates more than 300 decentralized and sustainable waste management sites throughout India. We have become role models in various sectors, conducting community workshops, and empowering individuals with waste management skills. By creating dignified livelihoods for those working with waste, RUR promotes the principle of "My Waste, My Responsibility," offering a long-term, circular, and sustainable solution. As per the Solid Waste Management Laws 2016, every gated premise generating more than 100 kg of wet waste is expected to carry out segregation and composting at the source. We have developed an extensive framework of services through people partnerships in alignment with ESG (Environmental, Social, and Governance) goals, including eco education, holistic decentralized waste management approach including biocomposting, CSR initiatives, EPR (Extended Producer Responsibility), and zero waste shops. Successful collaborations with Tetra Pak, Sahakari Bhandar, and Reliance Fresh stores have resulted in impactful recycling campaigns of used beverage cartons into garden benches and school desks. The smiles on children's faces when they use the recycled school desks and pledge to go green are my "Aha!" moment! Support from corporates and organizations such as H T Parekh Foundation, Godrej Properties Ltd, Klenzaids, Purecotz Eco Lifestyles, Atos Ltd, Kalpataru Foundation, and more, have helped create eco-consciousness through their CSR projects. We have tailored these projects to align with their CSR values and our core principles of the 3Rs. We have been fortunate that our solution is adopted by government bodies, including Lucknow Junction Railway Station, and industries such as Siemens have placed their faith in our cutting-edge biocomposting technology. Our work aligns with the Swachh Bharat mission and the UN Sustainable Development Goals, and I feel blessed that sustainability is now embraced more than ever worldwide. In the face of growing eco-anxiety, people are awakening to the healing powers of nature and the importance of being kinder to the planet and themselves. Hundreds of volunteers and green champions have joined the RUR family and supported the cause selflessly over the decade to motivate me and help me in my vision manifestation. I extend an invitation to you to join our journey towards eco-consciousness by connecting with us through our website and social media platforms. Together, let us forge a path towards a cleaner, greener future. Growing Greener, Monisha Founder and CEO
Founder Speaks
As I sat in my window garden, surrounded by blooming flowers, I realised that I found solace in the little sustainable choices that dot my surroundings. Repurposed old paint cans, now cheerful marigold planters, and a corner table made from recycled Tetra Pak cartons stood as a testament of my appreciation for nature's beauty. As I reflect on our journey to make waste a resource and the impact we have strived to make, I am inspired by the serene nature around me. After graduating from Stanford University at the United States of America with a Master's in Industrial Engineering and Engineering Management, I returned to Mumbai, uncertain of how I would make a difference. Becoming a mom of two beautiful daughters, kindled my connection to our environment. Bothered by air pollution and piling piles of waste as I traveled to our farm motivated me to make a change. Starting with a waste audit at home and learning the art of composting, I discovered the magic of composting when a musk melon grew in my window from the homemade compost. This ignited my passion for recycling and the seed was sown. This led to the birth of my initiative, RUR: Are you Reducing, Reusing, Recycling? Joined by kindred mothers, we formed a grassroots group dedicated to green living and raising awareness. The urgent need to decentralize waste recycling pollutants was reinforced on our visit to Deonar, Asia's largest dumpsite which was a true eye opener for me and I realized the magnitude of the problem of waste. With the invaluable support of the Unltd ( www.unltd.org) Mentor program, our vision began to take shape. During the hours we spent researching on waste recycling, we became aware of a persistent technological gap. It stood as an obstacle in our path to make recycling easy and efficient for people to adopt. With a focus on sustainable design, we innovated a bio composter that could recycle kitchen waste into nutrient-rich compost at the source. This innovative in-vessel technology solution replicated the forest's way of composting, producing nutrient-rich organic compost. In 2020, our RUR Greengold Aerobic Biocomposter was granted an Indian Patent. The idea was to bring a simple solution that would help individuals and communities make nutrient rich compost on-site, which could be used to grow more food, bringing the circle of life together in a decentralized manner and contributing to food security. Driven by sustainability and the principles of the circular economy, RUR Greenlife now operates more than 300 decentralized and sustainable waste management sites throughout India. We have become role models in various sectors, conducting community workshops, and empowering individuals with waste management skills. By creating dignified livelihoods for those working with waste, RUR promotes the principle of "My Waste, My Responsibility," offering a long-term, circular, and sustainable solution. As per the Solid Waste Management Laws 2016, every gated premise generating more than 100 kg of wet waste is expected to carry out segregation and composting at the source. We have developed an extensive framework of services through people partnerships in alignment with ESG (Environmental, Social, and Governance) goals, including eco education, holistic decentralized waste management approach including biocomposting, CSR initiatives, EPR (Extended Producer Responsibility), and zero waste shops. Successful collaborations with Tetra Pak, Sahakari Bhandar, and Reliance Fresh stores have resulted in impactful recycling campaigns of used beverage cartons into garden benches and school desks. The smiles on children's faces when they use the recycled school desks and pledge to go green are my "Aha!" moment! Support from corporates and organizations such as H T Parekh Foundation, Godrej Properties Ltd, Klenzaids, Purecotz Eco Lifestyles, Atos Ltd, Kalpataru Foundation, and more, have helped create eco-consciousness through their CSR projects. We have tailored these projects to align with their CSR values and our core principles of the 3Rs. We have been fortunate that our solution is adopted by government bodies, including Lucknow Junction Railway Station, and industries such as Siemens have placed their faith in our cutting-edge biocomposting technology. Our work aligns with the Swachh Bharat mission and the UN Sustainable Development Goals, and I feel blessed that sustainability is now embraced more than ever worldwide. In the face of growing eco-anxiety, people are awakening to the healing powers of nature and the importance of being kinder to the planet and themselves. Hundreds of volunteers and green champions have joined the RUR family and supported the cause selflessly over the decade to motivate me and help me in my vision manifestation. I extend an invitation to you to join our journey towards eco-consciousness by connecting with us through our website and social media platforms. Together, let us forge a path towards a cleaner, greener future. Growing Greener, Monisha Founder and CEO
Founder Speaks
Waste segregation is a crucial initial step towards addressing the mounting waste problem. Efficient segregation at the source can maximize recycling rates up to 90% and divert a significant amount of waste from entering landfills. The current linear economy model of make-use-throw leads to the loss of valuable resources that could otherwise be repurposed into new products, extending their lifespan. By implementing proper waste segregation practices, we can contribute to a more circular economy where resources are recycled and reused. Did you know that 20-30% of our daily household waste can be recycled through an organized chain of recyclers like Raddiwala? Join us in embracing waste segregation as a fundamental solution towards sustainable waste management and the promotion of a circular economy. RUR is dedicated to assisting you in understanding waste streams and their segregation requirements. We connect you with responsible recyclers to reduce waste generation, conserve resources, and minimize environmental impact. Implementing a 3-bin approach at the source and a 7-bin approach at the community level optimizes recycling efforts. The 3-bin approach includes Wet Waste, Dry Waste, and Trash segregation. The 7-bin approach caters to specific waste streams like plastic bottles, Tetra Pak cartons, and e-waste. Our experienced team guides you in setting up these systems, providing knowledge, resources, and support for efficient recycling practices.
Waste segregation is a crucial initial step towards addressing the mounting waste problem. Efficient segregation at the source can maximize recycling rates up to 90% and divert a significant amount of waste from entering landfills. The current linear economy model of make-use-throw leads to the loss of valuable resources that could otherwise be repurposed into new products, extending their lifespan. By implementing proper waste segregation practices, we can contribute to a more circular economy where resources are recycled and reused. Did you know that 20-30% of our daily household waste can be recycled through an organized chain of recyclers like Raddiwala? Join us in embracing waste segregation as a fundamental solution towards sustainable waste management and the promotion of a circular economy. RUR is dedicated to assisting you in understanding waste streams and their segregation requirements. We connect you with responsible recyclers to reduce waste generation, conserve resources, and minimize environmental impact. Implementing a 3-bin approach at the source and a 7-bin approach at the community level optimizes recycling efforts. The 3-bin approach includes Wet Waste, Dry Waste, and Trash segregation. The 7-bin approach caters to specific waste streams like plastic bottles, Tetra Pak cartons, and e-waste. Our experienced team guides you in setting up these systems, providing knowledge, resources, and support for efficient recycling practices.
RUR GreenLife offers collaboration opportunities to fulfill your organization's Corporate Social Responsibility (CSR) obligations as mandated by the Companies Act, 2013 in India. We understand the significance of tailoring our services to align with your organization's specific CSR policy requirements. By partnering with us, you can actively contribute to environmental sustainability and community welfare initiatives. Our services encompass various areas, including waste management, eco-education programs, and sustainable gardening, among others. We are committed to working closely with your organization to develop CSR projects that reflect your values and objectives. Intro for explore page: RUR facilitates various collaborations towards ensuring environment sustainability and promotion of education by conducting eco-awareness workshops and campaigns as well as setting up sustainable and decentralized solid waste management systems at various strata of the community.
As per the amendment (effective 01 April 2014) to Schedule 7 of CSR policy in India, an organization/company can choose to include any of the listed activities under their company’s CSR policy. (vii) ensuring environmental sustainability, ecological balance, protection of flora and fauna, animal welfare, agroforestry, conservation of natural resources and maintaining quality of soil, air and water. As per the amendment (effective 01 April 2014) to Schedule 7 of CSR policy in India, an organization/company can choose to include any of the listed activities under their company’s CSR policy. (vii) ensuring environmental sustainability, ecological balance, protection of flora and fauna, animal welfare, agroforestry, conservation of natural resources and maintaining quality of soil, air and water.
An average family of 4 members generates roughly 600 grams of biodegradable waste daily which can be easily composted at source! At RUR, we provide support and guidance throughout the composting process, enabling you to transform this waste into nutrient-rich compost for your plants. Our innovative solution, the RURs GreenGold Aerobic Biocomposter, is designed with patented, odour free, zero-electricity technology and robust in-vessel features. This composting system offers a convenient and efficient way to compost your biodegradable waste. Composting at home and community level not only reduces the amount of waste sent to landfills but also allows you to produce organic fertilizer for your plants. It is an environmentally friendly practice that promotes sustainability and contributes to the health of your garden or potted plants. With the RURs GreenGold Aerobic Biocomposter, you can embark on a successful composting journey, minimizing waste and harnessing the benefits of nutrient-rich compost for your plants. Our technology ensures a hassle-free and efficient composting experience, making it easier than ever to incorporate sustainable practices into your daily life. Bio-composting is the biological aerobic decomposition of organic material into simpler compounds, yielding a dark, earthy, nutrient-rich humus. Simply put, bio-composting is nature’s way of recycling. Each of us consumes food, producing biodegradable kitchen waste like fruits and vegetable peels, tea leaves,egg shells,meat and fishbones. These can easily be composted instead of being sent to the landfills.
An average family of 4 members generates roughly 600 grams of biodegradable waste daily which can be easily composted at source! At RUR, we provide support and guidance throughout the composting process, enabling you to transform this waste into nutrient-rich compost for your plants. Our innovative solution, the RURs GreenGold Aerobic Biocomposter, is designed with patented, odour free, zero-electricity technology and robust in-vessel features. This composting system offers a convenient and efficient way to compost your biodegradable waste. Composting at home and community level not only reduces the amount of waste sent to landfills but also allows you to produce organic fertilizer for your plants. It is an environmentally friendly practice that promotes sustainability and contributes to the health of your garden or potted plants. With the RURs GreenGold Aerobic Biocomposter, you can embark on a successful composting journey, minimizing waste and harnessing the benefits of nutrient-rich compost for your plants. Our technology ensures a hassle-free and efficient composting experience, making it easier than ever to incorporate sustainable practices into your daily life. Bio-composting is the biological aerobic decomposition of organic material into simpler compounds, yielding a dark, earthy, nutrient-rich humus. Simply put, bio-composting is nature’s way of recycling. Each of us consumes food, producing biodegradable kitchen waste like fruits and vegetable peels, tea leaves,egg shells,meat and fishbones. These can easily be composted instead of being sent to the landfills.
RUR began as a volunteer forum and we have been educating citizens ever since 2009. We strongly believe in the power of eco-education to connect individuals of all ages and communities to environmental issues. Through our initiatives, we aim to deepen your understanding of solid waste management, empowering you to make informed and responsible choices about waste disposal and resource conservation. Our goal is to foster a more environmentally conscious society where everyone can contribute to a sustainable future. Our Eco education programs are broadly classified as Green Awareness and Action program-GAAP (For students) and Employee Engagement Eco workshops -EEE (for corporate employees). We offer customized, hands-on programs for all ages, delivering immediate key takeaways to kickstart your sustainability journey. Through interactive games and tailored content, our 6-module eco-edutainment programs cover waste management, building biodiversity, and more. Join us to gain practical skills and become part of a community committed to creating a greener future. Education meets enjoyment as we make learning engaging and fun through games, team activities and live demonstrations.
RUR began as a volunteer forum and we have been educating citizens ever since 2009. We strongly believe in the power of eco-education to connect individuals of all ages and communities to environmental issues. Through our initiatives, we aim to deepen your understanding of solid waste management, empowering you to make informed and responsible choices about waste disposal and resource conservation. Our goal is to foster a more environmentally conscious society where everyone can contribute to a sustainable future. Our Eco education programs are broadly classified as Green Awareness and Action program-GAAP (For students) and Employee Engagement Eco workshops -EEE (for corporate employees). We offer customized, hands-on programs for all ages, delivering immediate key takeaways to kickstart your sustainability journey. Through interactive games and tailored content, our 6-module eco-edutainment programs cover waste management, building biodiversity, and more. Join us to gain practical skills and become part of a community committed to creating a greener future. Education meets enjoyment as we make learning engaging and fun through games, team activities and live demonstrations.
Globally, nearly one-third of waste goes to waste while thousands suffer from hunger. Improper storage and transportation of perishable food are the primary causes. Sustainable eating can significantly reduce carbon footprints, as food wastage contributes to 8-10% of global greenhouse gas emissions. We can address this by composting and growing food in our own spaces like balconies, terraces, or building compounds. Join us to learn more about solving this issue. At RUR, we empower individuals and communities through education and practical guidance. By composting organic waste, we divert it from landfills and create valuable compost for plants. Growing our own food reduces waste, provides fresh produce, and minimizes our environmental impact. Let's make a difference together, moving towards a sustainable and food-secure world. With our support, growing your own food in cramped urban spaces becomes a therapeutic and rewarding experience. Learn to cultivate simple, seasonal herbs, vegetables, and fruits even in cozy areas. Urban gardening offers fresh, organic produce and brings joy and fulfillment. Regardless of limited spaces like balconies or rooftops, you can create a thriving garden that adds beauty and nourishment. Embrace the therapeutic aspect of gardening and experience the satisfaction of harvesting your own produce. Start your journey towards self-sufficiency and a greener lifestyle with our support. Discover the abundance that can be cultivated in even the smallest urban spaces.
Globally, nearly one-third of waste goes to waste while thousands suffer from hunger. Improper storage and transportation of perishable food are the primary causes. Sustainable eating can significantly reduce carbon footprints, as food wastage contributes to 8-10% of global greenhouse gas emissions. We can address this by composting and growing food in our own spaces like balconies, terraces, or building compounds. Join us to learn more about solving this issue. At RUR, we empower individuals and communities through education and practical guidance. By composting organic waste, we divert it from landfills and create valuable compost for plants. Growing our own food reduces waste, provides fresh produce, and minimizes our environmental impact. Let's make a difference together, moving towards a sustainable and food-secure world. With our support, growing your own food in cramped urban spaces becomes a therapeutic and rewarding experience. Learn to cultivate simple, seasonal herbs, vegetables, and fruits even in cozy areas. Urban gardening offers fresh, organic produce and brings joy and fulfillment. Regardless of limited spaces like balconies or rooftops, you can create a thriving garden that adds beauty and nourishment. Embrace the therapeutic aspect of gardening and experience the satisfaction of harvesting your own produce. Start your journey towards self-sufficiency and a greener lifestyle with our support. Discover the abundance that can be cultivated in even the smallest urban spaces.
EPR serves as a powerful mechanism in the recycling ecosystem, and we are dedicated to driving its implementation. Collaborating with manufacturers, we actively develop and execute EPR projects. At RUR GreenLife, we strongly believe in empowering manufacturers to take responsibility for their products' lifecycle fostering circularity in their business. Through meaningful collaborations, we encourage them to adopt sustainable packaging practices and help develop solutions for reverse logistics through a network of recyclers to responsibly manage/reduce waste generation post consumer utilization of the material. We aim at creating awareness for safe disposal and recycling of the packaging material and offset the waste burden through various green practices. Through 2 of our very successful projects with Tetra Pak and Panasonic, we are motivated by the positive impact EPR can bring about in a sustainable economy. At RUR GreenLife, we aim to give back to the Earth what the Earth gives us. We work with manufacturers to offer solutions for responsible recycling and help cater to their Extended Producer Responsibility (EPR) programs by facilitating on-ground activations to maximize recycling through educational workshops, awareness campaigns etc.
EPR serves as a powerful mechanism in the recycling ecosystem, and we are dedicated to driving its implementation. Collaborating with manufacturers, we actively develop and execute EPR projects. At RUR GreenLife, we strongly believe in empowering manufacturers to take responsibility for their products' lifecycle fostering circularity in their business. Through meaningful collaborations, we encourage them to adopt sustainable packaging practices and help develop solutions for reverse logistics through a network of recyclers to responsibly manage/reduce waste generation post consumer utilization of the material. We aim at creating awareness for safe disposal and recycling of the packaging material and offset the waste burden through various green practices. Through 2 of our very successful projects with Tetra Pak and Panasonic, we are motivated by the positive impact EPR can bring about in a sustainable economy. At RUR GreenLife, we aim to give back to the Earth what the Earth gives us. We work with manufacturers to offer solutions for responsible recycling and help cater to their Extended Producer Responsibility (EPR) programs by facilitating on-ground activations to maximize recycling through educational workshops, awareness campaigns etc.
Monisha Narke
FOUNDER &CEO
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Monika Narke
FOUNDER &CEO
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Sumedha Bhirde
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Sumedha Bhirde
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Deepak Sawant
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Deepak Sawant
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Alden Dsouza
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Alden Dsouza
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Pragati Desai
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Pratibha Kulkarni
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Raunak Rangnekar
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Raunak Rangnekar
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Rupesh Khandagale
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Rupesh Khandagale
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Hrishikesh Landge
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Hrishikesh Landge
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Hrishikesh Landge
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Hrishikesh Landge
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Eco education/Eco edutainment

RUR began as a volunteer forum and we have been educating citizens ever since 2009. We strongly believe in the power of eco-education to connect individuals of all ages and communities to environmental issues. Through our initiatives, we aim to deepen your understanding of solid waste management, empowering you to make informed and responsible choices about waste disposal and resource conservation. Our goal is to foster a more environmentally conscious society where everyone can contribute to a sustainable future. Our Eco education programs are broadly classified as Green Awareness and Action program-GAAP (For students) and Employee Engagement Eco workshops -EEE (for corporate employees).  

Explore page intro: 

We offer customized, hands-on programs for all ages, delivering immediate key takeaways to kickstart your sustainability journey. Through interactive games and tailored content, our 6-module eco-edutainment programs cover waste management, building biodiversity, and more. Join us to gain practical skills and become part of a community committed to creating a greener future. Education meets enjoyment as we make learning engaging and fun through games, team activities and live demonstrations.