Sejal obtained her masters in Fine Arts from Sir J. J Institute with a specialisation in making paper from natural fibre and kitchen waste like onion peels as well. She has played a pivotal role at RUR since its inception by providing an artistic dimension to the ecological issue of waste by creating various designs for our green products and marketing collateral.

She has not only helped sensitise many others at workshops, she passionately lives the eco-lifestyle. Although, she has gone back full-time to her canvas and easel , she continues to provide her creative inputs to RUR.